About
I design apps and websites that people understand from the first tap. Since 2017 I've worked with start-ups and product teams on everything from user research to the last detail of the interface.
I believe good design starts with questions, not colours: who will use this product, and what frustrates them today? I care especially about designing Arabic right-to-left interfaces properly — not as a mirrored copy of the English design.
(This is a demo site on Ta3reefy — the person and details are fictional.)
Experience
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2022 Present
Senior Product Designer
Raseed — digital payments app
I lead design for a wallet app used by more than a million people, and built the design system a team of 12 developers works from.
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2019 2022
UX Designer
Khatwa Digital Studio
Designed apps and websites for clients in Egypt and the Gulf, including a clinic-booking platform and a delivery app.
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2017 2019
UI Designer
Dars e-learning platform
Designed mobile lesson and quiz screens for secondary-school students.
Education
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2012 2016
BA Applied Arts — Advertising
Helwan University
Graduation project: a visual identity and mobile app for a public library.
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2021 2021
Google UX Design Certificate
Google via Coursera
Skills
- User research
- Usability testing
- Mobile app design
- Design systems
- Interactive prototyping
- Figma
- UX writing
- Arabic RTL interfaces
- Accessibility
My work
Redesigning the Raseed wallet
Many users were dropping out halfway through a transfer because they weren't sure their money had arrived. We cut the flow from seven steps... Read more
How we listen to users before we design
Before any new feature we sit down with eight to ten real users — in their homes or shops when we can. We write every observation on a stick... Read moreGet in touch
Have a project or an idea? I’d love to hear from you.